Privacy policy

Privacy Policy
1. Overview of Our Data Protection & Privacy Policy
This policy outlines our approach to data protection and privacy, detailing who we are, how we
handle personal data, and what rights you have if your personal information is involved. It also
explains how you can contact us should you need any assistance2. Who we are
MakCameras Ltd
5 Beechtree road
Walsall
West Midlands
WS9 9LS

2. Who we are

We are MakCameras Ltd, operating under the name MakCameras.com. Our contact details and
additional information can be found at the end of this policy. We act as the data controller for the
personal data processed under this policy, unless stated otherwise.
Our website, www.MakCameras.com, serves as a platform where we buy and sell pre-owned digital
camera equipment and related accessories.
By accessing our services and using the website, you confirm that you have read and understood this
privacy policy.

3. Reasons for Collecting Personal Data

We gather and handle personal data for the following purposes:

4. When you purchase or express interest in purchasing camera equipment or related accessories
from us
If you purchase or inquire about purchasing camera equipment or related accessories, we may
collect your contact details, information about the items you are interested in, and financial details
necessary to facilitate the transaction. This allows us to communicate with you, provide a quotation,
process your payment, and arrange delivery of the equipment.
The processing of this data is required to establish and fulfil a contractual agreement with you.

5. When you sell or propose to sell camera equipment or related accessories to us
6. When We Send You Advertising, Marketing, or Promotional Materials
We may collect your contact details to send you direct marketing communications about our
products and services, subject to obtaining your prior consent where required. To make our
marketing more relevant, we may combine this information with data about your interactions with
us, such as purchases, sales, or browsing activity on our website.
You can update your marketing preferences at any time through your user account.
We process this data based on our legitimate interest in promoting our services, expanding our
business, and refining our marketing strategy, and where necessary, with your explicit consent.

7. When You Browse Our Website
We may collect data related to your visits and navigation on our website for analytical purposes,
helping us understand user behaviour and improve website usability. If you create an account, we
will collect your first and last name, email address, and a password of your choice.
Additionally, we may gather technical information such as your IP address, browser type and
version, browser plug-ins, operating system, and platform. We may also keep a record of the
content you interact with on our website to tailor advertising and marketing communications to
your interests. For example, if you express interest in selling Nikon camera equipment, we may use
this information to refine the product recommendations included in marketing emails or targeted
advertisements.
Some of this data collection may involve the use of cookies, as detailed in our cookie policy. The
processing of this data is based on our legitimate interests in analysing website usage, enhancing
user experience, expanding our business, and shaping our strategic direction.

8. When You Contact Us

If you reach out to us via email or through the contact form on our website, we may collect your
name, email address, and the content of your inquiry.
This data is processed to handle requests related to contracts between you and us. Additionally, we
have a legitimate interest in providing efficient customer support and ensuring clear communication
with our users.

9. When You Supply Goods or Services to Us (or Work for a Supplier)

If you provide goods or services to us, or work for a supplier that does, we may collect your contact
details to facilitate communication regarding the supply of goods or services. This includes managing
and administering the delivery of the agreed products or services.
Additionally, we may process personal data such as bank account or other financial details, as well as
any information included in communications between us and you (or your employer) in the course
of conducting business.
We process this data to fulfil contractual obligations and in our legitimate interest of ensuring the
efficient operation of our business.

10. Assessing Your Suitability to Provide Goods or Services

If we need to evaluate your ability to supply goods or services to us or our group companies, we may
collect relevant personal information necessary for this assessment. This may include verifying your
age, right to work in the UK, skills, qualifications, previous experience, or any factors that could
impact your suitability.
We will provide further details at the time of data collection, and where required, we will obtain
your prior consent.
This data is processed based on our legitimate interest in selecting appropriate business partners
and service providers, and where applicable, to comply with legal obligations.

11.Credit Assessments and ID Verification for Fraud Prevention

In certain cases, we may need to assess your creditworthiness or verify your identity to prevent
fraud before concluding a contract. If such checks are required, we will inform you at the time of
data collection and provide further details.
Where necessary, we may share your personal data with credit agencies to evaluate your financial
reliability or creditworthiness, particularly when considering entering into an agreement with you.
We process this data based on our legitimate economic interest in verifying the solvency and
identity of customers and business partners to mitigate financial risk and prevent fraud.

12. Where we process your personal data

We generally process personal data within the UK or the European Economic Area (EEA).
If personal data needs to be transferred outside these regions in connection with our services, we
will take all necessary measures to ensure appropriate safeguards are in place. This may include
relying on legally recognized adequacy mechanisms, such as entering into European Commission-
approved standard contractual clauses for international data transfers. More information can be
found at:
https://ec.europa.eu/info/policies/justice-and-fundamental-rights_en.
We are committed to ensuring that all personal data is handled securely and in accordance with this
privacy policy.

13. Sharing Your Personal Data

Where appropriate, we may share your personal data with:
 Relevant third parties, including:
o Business partners, customers, suppliers, and subcontractors to fulfill contractual
agreements or other business transactions, including shipping and payment service
providers.
o Auditors, legal advisors, and other professional consultants or service providers.
o Credit reference agencies or similar organizations to assess suitability or financial
reliability when entering into, or considering, a contract with you or your employer.
o Legal authorities or authorized agencies for fraud prevention and crime detection in
relation to transactions or proposed transactions with us.

 For data collected through our website:
o Advertisers and advertising networks that require data to display relevant ads to you
and other users. While we do not share personally identifiable information with
advertisers, we may provide aggregated user insights to help them reach their target
audience. Additionally, we may use collected personal data to ensure
advertisements align with the preferences of our audience, subject to our cookie
policy.
o Analytics and search engine providers that assist in enhancing and optimizing our
website, in accordance with our cookie policy.

14. Security of Your Personal Data

We store all personal data securely, with security measures appropriate to the nature of the
data and relevant circumstances. To protect your information, we implement encryption for
data in transit and encryption at rest for non-live systems, including backups.
However, while we take extensive precautions, data transmission over the internet is never
completely secure. Although we strive to safeguard your personal data, we cannot guarantee
the absolute security of information transmitted to our website, and such transmissions are at
your own risk. Once we receive your data, we use robust security procedures and protective
measures to prevent unauthorized access.
If you have set a password to access certain areas of our website, it is your responsibility to keep
it confidential. We strongly advise against sharing your password with anyone.
We do not process personal data for automated decision-making that has legal consequences or
significantly impacts you.

15. Other Disclosures of Your Personal Data

We may share your personal data with third parties in the following circumstances:
 Business Transactions: If we sell or acquire a business or assets, we may disclose
personal data to prospective buyers or sellers as part of the transaction, subject to
the terms of this privacy policy.
 Company Acquisition: In the event that our company or a substantial portion of our
assets is acquired by a third party, personal data held about our customers will be
included in the transferred assets.
 Legal and Compliance Obligations: We may disclose personal data if required by
law, to enforce our terms of supply or other agreements, or to protect the rights,
property, or safety of our business or others. This may include sharing information
with other companies and organizations for fraud prevention or credit risk
assessment.

16. Data Retention Period

We retain personal data only for as long as necessary to fulfil the purposes for which it was
collected. Once no longer required, the data will be deleted or archived unless its continued
processing is necessary to comply with legal obligations or for another lawful and legitimate
purpose.

17. Legal Basis for Processing Personal Data

When processing personal data requires your prior consent, we will obtain it and rely on that
consent for the specific processing activity. If you have given consent, you can find details below on
how to withdraw it.
In cases where we process personal data based on our legitimate interests or those of a third party,
we ensure that such interests do not override your rights, freedoms, or interests that require data
protection.
18. Your Rights

You have the following rights regarding the personal data we process about you:
 In certain cases, such as when the data is no longer needed for its original purpose, you may
request its deletion.
 If we process your personal data for marketing purposes or based on our legitimate
interests, you may, in certain situations, object to such processing.
 You can request access to the personal data we hold about you.
 If we process your personal data based on your prior consent (such as for email marketing),
you have the right to withdraw that consent at any time, and we will stop processing the
data in question.
 You can ask for inaccurate or incomplete personal data to be corrected.
To exercise any of these rights, including withdrawing consent or requesting access to your data,
please contact us using the details provided below.
If you have concerns about how we process your personal data, you may contact us directly or file a
formal complaint with the Information Commissioner.

19. Contacting the Regulator

The Information Commissioner is the supervisory authority in the UK responsible for overseeing data
protection compliance. They can provide more details about your rights and our obligations
regarding your personal data. Additionally, they can handle any complaints you may have about how
we process your personal data
Updates to this policy
Please check back frequently to see any updates or changes to our privacy policy as any changes we
make to our privacy policy in the future will be posted on this page.
Policy last update date.
13 February 2025